Media Links, Engineering Emmy® Award winner and market leader in solutions to transport broadcast media and data over IP has announced managing director of EMEA, John Smith, will join the debate about the future of sports production at SVG Europe’s forthcoming FutureSport, to be held at Chelsea Football Club on 30 November 2016.

“Throughout the year, SVG Europe organises a programme of informative industry events which open up the floor to debate about the direction and future of our industry,” confirms John Smith, managing director, Media Links EMEA. “This occasion promises to be no exception, as it aims to explore the key technology innovations and major workflow challenges that will shape the future of sports production across Europe.

“For more than two decades, Media Links has worked with carriers and broadcasters to enable high value live and pre-recorded media content to be moved successfully over wide area networks, to anywhere in the world,” explains Smith. “When it comes to live sports events like World Cup Soccer or the Olympics we have ensured 100% QoS using our true IP based products and hitless switching technology. Our staff participate and lead the teams responsible for the various standards required by carriers to move such content successfully. We are therefore looking forward to sharing our insight about the future of sports production at FutureSport, as it is only through open discussion and successful collaboration that the systems of tomorrow will evolve.

“In the Sports Content Creation session we will discuss how media companies can deliver and broadcast live content in sync, to any location across the globe and how they can help harness live events for additional revenues,” confirms Smith. “The impact of IP and new workflows will also be examined, in addition to the importance of the end viewer’s role in shaping the direction of technology development.”

David Davies, SVG Europe‘s, managing editor confirms: “Chelsea Football Club will offer the perfect venue to look back at some of the major highlights of 2016. We look forward to welcoming the sports production community for a retrospective tour of the year and a look ahead to some ‘on the horizon’ next-generation technologies and production innovations that will continue to drive forward sports production into the future.”

For further information about FutureSport or to register please see: