Media Links EMEA, has announced it will be introducing its leading, broadcast media and data IP transport solutions at the SVG Sports Production Summit, to be held on 9 September at the Krasnapolsky Hotel in Amsterdam.

“The Sports Production Summit coincides with IBC and aims to reflect on the past year’s progress in sports production,” confirms John Smith, managing director, Media Links EMEA.  “Most exciting is the increasing adoption of remote production over IP and that’s where we will be on-hand to discuss how implementing new workflows can potentially reduce costs and open up new revenue opportunities for broadcasters.

“Producing live events has traditionally been an expensive logistical exercise,” continues Smith.  “Until recently, remote production over IP has been prevented by the lack of last mile bandwidth to venues.  However, carriers in EMEA have made significant in-roads to improving connectivity and fiber now links most of our towns and cities, including our stadiums.  Now, in combination with Media Links’ proven technology, we can enable broadcasters to reduce expensive resources and on-site equipment by bringing live camera feeds, including 4K, back into the studio for production.

“In fact, our IP-based technology has been the backbone of soccer World Cups, winter and summer Olympic events, major US American Football events, Asian Games, and many other high profile global sporting events since 2002,” explains Smith.  “While some organisations are still struggling to demonstrate ‘proof of concept’ Media Links has been supplying a range of standards-based products that allow telecoms networks to transport live and pre-recorded signals efficiently and reliably for any type of broadcast application for many years.  Our staff participate and lead the teams responsible for the various standards required by carriers to move content successfully over wide area networks with 100% QoS using our true IP based products and hitless switching technology.  We are now looking forward to introducing the advantages of remote production over IP to broadcasters in EMEA.”

For information about how Media Links’ MD8000, true IP based interoperable technology enables remote production over IP and for real-life examples come and see us at the SVG Sports Production Summit or at IBC on booth 1.C31.